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⛔ Are You Doing Fake Work

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Highlights

  • With any project, it’s important to start with the real work. It gets the adrenaline pumping, and when there’s something at stake, you have wat more motivation to improve.
  • So my advice to Katie over breakfast was this: do the real work. Take the most direct route to your objective. Tinkering with website design and marketing can be useful – but not as a cosy distraction.